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Notes from the work
Field notes on software, product work, and practical AI from AccordHK.
Latest articles
13 steps to perfecting your app optimization
When it comes to ASO, there are two types of people: one will admit to not having a clue what that is, and the other will tell you that it’s basically like SEO, only for Appstores. While the latter is partially true, the real story behind ASO is far more complex, deep and interesting. Our
Read article →AppReview: Star Cruises
Star Cruises Being in a luxury cruise is just about the best way to spend some high quality vacation days. Of course, in going about securing a reservation or just plainly keeping tabs on a specific cruise, it can get difficult. This is particularly what mobile apps such as the Star Cruises App is invented
Read article →Three Major Challenges for Apps: Attracting New Users, Encouraging Users and Maintaining Usage
20% of apps are opened only once. Marketers face three major challenges: attracting new users, encouraging continued use and maintaining usage. Accurate acquisition data, clear app value and push notifications can help address these challenges.
Read article →Three Major App Challenges: Attracting New Users, Engaging Users and Maintaining Usage
20% of apps are opened only once. App marketers face three major challenges: attracting new users, helping them recognise an app’s value and maintaining usage. Accurate acquisition data, push notifications and connections to brand reputation can help address these challenges.
Read article →3 Challenges for Mobile Apps: Getting, Inspiring, Keeping Users
Did you know that 20 percent of all mobile apps downloaded are opened only once? Marketers face three key challenges in promoting an app: Getting new users it’s not enough to add users. You also need to know where those users are coming from. What channels are more effective? When you know that, you know
Read article →How to Start a Successful Mobile App Business
A successful mobile app can generate substantial revenue, but competition is fierce and success is rare. This article examines how a sound idea, a clear business plan, skilled developers and a simple user experience can improve an app's chances.
Read article →How to Start a Successful Mobile App Business
A successful mobile app can generate substantial revenue, but fierce competition makes success difficult. A sound idea, a clear business plan and a distinctive, easy-to-use design are key considerations.
Read article →How To Start A Successful App Business
The rise of mobile computing and technological innovations such as cloud computing have helped spur a new round of high tech entrepreneurship in creating apps. Few new companies or products actually makes it, but considering the characteristics of the most successful recent tech firms can be helpful in turning a good idea into a great
Read article →AppReview: Batman Arkham Origins
Batman Arkham Origins is an awesome Batman Series game. It has come with new fun and adventure. Additional Information: Category: Arcade Publisher: Warner Bros. International Enterprises Price: Free Average Rating: 4.3 Batman Arkham Origins is a great game for Batman lovers. You can play with your Smartphone or Tab. Even a PC version of this
Read article →8 Social Media Mistakes That Are Killing Your Brand
Social media has great potential for businesses looking to increase their reach, traffic and leads. But when it’s not used properly, it can actually damage your brand’s reputation. 1. Not properly vetting and supervising your social media managers Your social media managers are the face of your company online. With social media now driving almost
Read article →4 Types of Apps That Never Succeed
The truth hurts: most apps fail to become a sustainable business. Imagine what it would take for you to build an app that becomes one of those four to 10 apps that a customer uses on a weekly or monthly basis. While building a successful mobile startup is hard, there are these four types that
Read article →3 Strategies for Winning In the Hyper-Competitive Market for Apps
Before you invest valuable time and resources developing a mobile app, ask yourself if it something that people need? Because if they don’t need it, nobody is going to download and use it! Irrespective of the efforts you put in to market your app, an app that isn’t useful will fail. The failure rate of
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