AccordHK · Field notes
Notes from the work
Field notes on software, product work, and practical AI from AccordHK.
Latest articles
Building a Leading App Company
Low barriers to app development are drawing young entrepreneurs into the market, but staying competitive requires fresh ideas, a capable team and careful assessment of market risks. SMEs face particular challenges when trying to buy users and traffic.
Read article →How to Market Web Apps Online
With more than 1 billion websites that are online every day, it is difficult to get the attention from people whom you want to market your product, especially if you’re still starting to grow your brand from scratch. In the tech industry, there are already existing websites that are dominating the web in providing great
Read article →3 Key Points for Promoting Your App
A good app may fail to deliver the expected return on investment because of ineffective marketing. This article outlines 3 prerequisites for an effective strategy: plan ahead, make your app easy to discover, and maintain promotion over the long term.
Read article →3 Key Points for Promoting Your App
An ineffective promotional strategy can prevent a good app from delivering its expected return on investment. This article outlines three prerequisites for effective promotion: planning ahead, improving discoverability, and sustaining promotion over the long term.
Read article →How to Spread the Word About Your App
Marketing begins the day you put your mobile app idea into production. But not everyone has a budget for marketing. Contrary to popular belief, most effective marketing strategies don't require any spending at all. How to put that strategy in place? From the period before you launch your app to after it goes on the
Read article →Top 5 Tools for Multi-Platform Mobile App Development
We all know how bothersome multi-platform mobile app formatting can get. Each platform is unique and exhibits different features, capabilities and behaviour. But then, multi-platform apps are truly “in” today, so you as the developer, need to find solutions to develop the best cross-formatted apps, without emptying up all your resources on developing for just
Read article →Is Your Smartphone Secure?
Why can a fully charged phone lose power while idle? This article explores background app activity, unnecessary permissions, and personal data risks from programming and user perspectives.
Read article →Is Your Smartphone Secure?
Apps make everyday tasks convenient, but background activity and unnecessary permissions can pose risks. This April 2015 article explores battery drain, potential data theft, and the differences between Google's and Apple's app review processes.
Read article →Top Three Inbound Marketing Strategies for Mobile Apps
Mobile. The very word makes some of us cringe these days. Everywhere you look in the marketing world, you see signs of it – mobile this, mobile that… Is it just me, or is it a bit overkill? Sometimes, I feel like we're pushing the idea of mobile to the limit. But then I look
Read article →AppReview: Five Nights at Freddy’s
There are just a few people on the internet by now that has never heard or played Five Nights at Freddy’s. Sure, it is originally a point and click game for PC’s and even consoles, but Five Nights at Freddy’s has gained a lot of attention from being playable in cellphones and tabs too. It
Read article →6 To-Dos before marketing your new mobile apps
Today, trying to develop your business without proper marketing is like“Trying to climb a tree to catch a fish”. Mobile app marketing is no different in this regard. With so manymobile applications being developed day-after-day, the probability of showing off your newly-developed application becomes lesser and lesser unless it is marketed really well. Any marketing strategy
Read article →AppReview: Clash of Clans
Once upon a time in a clearing in a magical forest – these words are very familiar to the millions of players worldwide that are hooked unto the popular mobile game Clash of Clans. This game has been topping the lists of most popular mobile games all over the app stores. For the few people
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