AccordHK · Field notes
Notes from the work
Field notes on software, product work, and practical AI from AccordHK.
Latest articles
Google, Facebook or Twitter: Which Is the Best Advertising Platform for App Developers?
App developers often rely on digital advertising to increase installs. Drawing on Appsflyer's report for the first half of 2016, this article compares Google, Facebook and Twitter's influence and retention performance across gaming and non-gaming apps on Android and iOS.
Read article →A Single Push Notification Can Reach Up to 2 Billion People—So Why Does Nobody Want to Open Your App?
Acquiring new users is difficult; getting them to form a habit is harder still. Effective push notifications require attention to how they are delivered, when they arrive, and where they take users.
Read article →A Single Push Notification Can Reach Up to 2 Billion People—So Why Won’t Anyone Open Your App?
Push notifications have considerable potential, but attracting users is only the beginning. Building a habit requires careful attention to notification relevance, timing, vibration, and the page users reach after clicking.
Read article →Three App Business Models: Advantages and Disadvantages
Apps primarily generate revenue through paid downloads, in-app advertising or in-app item sales. Their potential for sustained income comes with intense competition, substantial development costs and the need for a strong user experience.
Read article →Three App Business Models: Advantages and Disadvantages
Apps can generate substantial, sustained revenue, but intense competition, development costs and user experience all affect success. This article examines three main app business models and the advantages and disadvantages of an app business.
Read article →Why you need MVP (Minimum Viable Product) and Prototype while developing your app?
Can’t wait to get your new idea to the market? Honestly, the market is already littered with apps that went all-in and failed to meet customer needs. In order to minimize the aforementioned risk and to show a successful “Proof Of Concept” (POC) to your investors. You need to launch the MVP (Minimum Viable Product)
Read article →Taiwan Is the Next Billion-Dollar App Market
Taiwan’s high smartphone penetration, established gaming culture and welcoming attitude towards foreign apps offer overseas developers a promising market for testing products and expanding into Asia.
Read article →Taiwan Is the Next Billion-Dollar App Market
Smaller markets can provide valuable testing grounds for new apps. With high smartphone penetration, a strong gaming culture, and users receptive to foreign apps, Taiwan offers overseas developers an opportunity to enter Asia's app ecosystem.
Read article →Don’t Rush to Request App Permissions: You Need a Strategy
Early interactions shape users’ impressions of an app. A barrage of unexplained permission requests can drive them away; a clear strategy helps you ask at the right time and explain the value.
Read article →Don’t Rush to Ask Users for App Permissions
Early interactions shape users’ impressions of an app. Request essential permissions first, explain the benefits, and ask for other permissions when users encounter the relevant features.
Read article →Social Networking and Communication Apps Lead Downloads
Facebook leads by downloads, while LINE stands out for its ability to generate in-app revenue. Communication and social networking apps attract the most downloads, and games account for a substantial share of revenue.
Read article →Social Networking and Communications Apps Lead Downloads
Facebook holds four places in the download top 10 on both mobile platforms, while LINE stands out in app revenue. Communications and social networking lead downloads, and games take a substantial share of revenue.
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