AccordHK · Field notes
Notes from the work
Field notes on software, product work, and practical AI from AccordHK.
Latest articles
Android Market Share Hits a Record High: Nine in Ten People Use Android Phones
Android's global market share reached 87.5% in the third quarter of 2016, with shipments of 328 million phones. Its low-cost services and user-friendly software supported its lead, though manufacturer profitability and Google's Pixel launch raised questions about the future.
Read article →App Annie: Mobile App Market Revenue to Reach 1.2 Trillion in 2020, with Games Accounting for 55%
App Annie forecasts that the mobile app market will reach US$189 billion in 2020, up 170% from 2015. Games are expected to account for 55% of mobile app store revenue, while advertising will increase non-gaming publishers' revenue share to 45%.
Read article →App Annie: Mobile App Market Revenue to Reach 1.2 Trillion by 2020, with Games Accounting for 55%
App Annie forecasts that the mobile app market will reach US$189 billion in 2020, up 170% from US$70 billion the previous year. Games will continue to generate most revenue, while advertising will help non-gaming app publishers increase their share to 45%.
Read article →App Annie: China Overtakes the US for the First Time as the World's Largest iOS Revenue Market
China overtook the United States in iOS App Store revenue for the first time in Q3 2016. Games remained the main revenue source, while non-gaming apps and in-app subscriptions were also growing rapidly.
Read article →App Annie: China Overtakes the US to Become the World's Largest iOS Revenue Market for the First Time
China overtook the United States in iOS App Store revenue for the first time in Q3 2016. Spending reached US$1.7 billion, five times its level two years earlier, while games remained the main revenue source and non-game categories continued to grow.
Read article →App Store Search Ads Launch: An Early Growth Opportunity or a Pitfall?
Apple unveiled ASM on September 29, with its consumer-facing launch scheduled for October 5 and China excluded from the initial rollout. The article examines campaign setup, keyword competition, agency transparency, and the potential benefits and risks for entrepreneurs.
Read article →E-commerce's Crossover Point: Mobile Commerce Becomes the Mainstream Sales Channel
Criteo's 2016 report finds that mobile commerce has become a mainstream sales channel. Mobile transactions account for 54% of e-commerce transactions among major Southeast Asian retailers and 60% in Taiwan, while apps deliver higher conversion rates and order values.
Read article →E-commerce’s Golden Crossover: Mobile Commerce Becomes the Mainstream Sales Channel
Mobile commerce has reached a crossover point with PC-based shopping. Criteo’s 2016 report highlights rising mobile transaction shares across Asia-Pacific, alongside higher conversion rates and order values on apps.
Read article →How Can Mobile Advertising Be More Appealing? Native App Advertising May Be the Answer
Mobile ads can be blocked, and promotional excitement can fade. Native app advertising offers a more natural way to engage consumers through useful services and quality content.
Read article →How Can Mobile Ads Be More Appealing? Native App Advertising May Be the Answer
Mobile ads can be blocked, and early enthusiasm for interactive campaigns can fade. The article explores how native app advertising can fit naturally into useful apps, build brand goodwill and encourage consumers to click and share.
Read article →App Store Search Ads Launch: An Early Traffic Opportunity or a Pitfall?
Apple has unveiled ASM, with a consumer-facing launch scheduled for October 5 and China excluded from the initial rollout. The article examines campaign settings, keyword competition, early gains, and unresolved questions about acquisition costs and advertising effectiveness.
Read article →Google, Facebook or Twitter: Which Advertising Platform Is Best for App Developers?
App developers often rely on digital advertising to increase installations. This article compares Google, Facebook and Twitter’s performance in the first half of 2016, showing how rankings vary by app category, operating system and retention.
Read article →