AccordHK · Field notes
Notes from the work
Field notes on software, product work, and practical AI from AccordHK.
Latest articles
US Market Research: iOS Users Download an Average of 30 Apps a Year
US iOS users download an average of 30 apps a year and spend around US$40 on paid downloads. Gaming accounts for US$27 of that spending, while Netflix's subscription revenue through iOS devices rose from US$7.9 million in Q4 2015 to over US$58 million in Q4 2016.
Read article →Chinese iOS Assistants Install Paid Apps for Free, Cutting Annual App Store Revenue by 35%
Unofficial Chinese app stores such as PP Assistant and XY Assistant let users install paid iOS apps for free without jailbreaking. Citing 2016 game industry figures, the article reports annual App Store revenue losses of up to 35%, alongside harm to game and software developers.
Read article →Google Tightens Privacy Enforcement as Play Store May Shrink
With more than 2.6 million apps worldwide, Google Play may soon shrink as Google moves to enforce its privacy policy requirements more strictly. Developers were reminded to submit their latest privacy policies by March 15.
Read article →App Market Booms as Apple Reveals iOS Developers Have Earned Over US$60 Billion
Apple revealed that iOS app developers had earned more than US$60 billion since the App Store launched in 2008. Earnings reached US$20 billion in 2016 alone, while January 1, 2017 became the store’s busiest day ever.
Read article →Mobile App Development Still Offers Earning Potential: Entering Early Has Its Advantages
As smartphones became a daily necessity in Hong Kong, demand for mobile apps continued to grow. Developers with limited experience could earn 20,000 to 30,000 dollars, while gaming apps accounted for 75% of iOS revenue and 90% of Google Play revenue in the cited 2016 statistics.
Read article →Mobile Apps Earn More: Games Accounted for About 90% of Google Play Revenue in 2016
Mobile games dominated app store revenue in 2016, accounting for 90% of Google Play revenue and 75% of App Store revenue. Combined downloads exceeded 90 billion, while combined revenue rose by 40% to US$35 billion.
Read article →A Saturated Market: Mobile App Usage Growth Slows After a Decade
Overall app usage grew by 11%, while time spent rose by 69%. Yet growth varied sharply across categories, with social and messaging apps gaining ground as other categories lost usage, reflecting an increasingly mature mobile market.
Read article →Apple’s App Store Revenue Hit a Record US$28.5 Billion Last Year
Apple’s App Store generated more than US$28.5 billion in revenue in 2016, setting a record with 40% year-on-year growth. China led revenue growth at 90%, while subscription apps such as Netflix and Tinder saw revenue rise 74%.
Read article →Apple App Store Revenue Hits Record US$28.5 Billion in 2016
Apple's App Store generated more than US$28.5 billion in 2016, setting an all-time record. China led revenue growth, while subscription apps and holiday sales also delivered strong results.
Read article →Low-Cost App Promotion Strategies
A historical 2017 article on promotion channels, partnerships, paid promotion and app-store publishing.
Read article →Low-Cost App Promotion Strategies
Low-cost app promotion starts with broad distribution and clear goals. This article explores forums, Weibo, promotional articles, traffic exchanges and paid promotion, alongside advice on exposure, release timing and app descriptions.
Read article →Facebook Challenges Google's Lead in Mobile Advertising
Facebook's rising mobile advertising share is challenging Google. The article compares their targeting methods and explains how each platform serves different business goals.
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