Small business owners seeking to use social media to connect with customers may want to take a closer look at mobile messaging apps such as WhatsApp, Kik, and iMessage. Those are among the more popular types of apps that smartphone owners are using, according to a recent study. Specifically, these messaging apps are most popular
In a mobile-first environment, marketers need to ensure they are providing highly-customised mobile-friendly experiences both in-browser and in-app. Google recently announced that this is the case in 10 major countries, including Japan and the US. According to research from the IMRG, mobile devices now account for 45% of all visits to ecommerce sites, and with
With more than 1 billion websites that are online every day, it is difficult to get the attention from people whom you want to market your product, especially if you’re still starting to grow your brand from scratch. In the tech industry, there are already existing websites that are dominating the web in providing great
Marketing begins the day you put your mobile app idea into production. But not everyone has a budget for marketing. Contrary to popular belief, most effective marketing strategies don't require any spending at all. How to put that strategy in place? From the period before you launch your app to after it goes on the
We all know how bothersome multi-platform mobile app formatting can get. Each platform is unique and exhibits different features, capabilities and behaviour. But then, multi-platform apps are truly “in” today, so you as the developer, need to find solutions to develop the best cross-formatted apps, without emptying up all your resources on developing for just
Mobile. The very word makes some of us cringe these days. Everywhere you look in the marketing world, you see signs of it – mobile this, mobile that… Is it just me, or is it a bit overkill? Sometimes, I feel like we're pushing the idea of mobile to the limit. But then I look
There are just a few people on the internet by now that has never heard or played Five Nights at Freddy’s. Sure, it is originally a point and click game for PC’s and even consoles, but Five Nights at Freddy’s has gained a lot of attention from being playable in cellphones and tabs too. It
Today, trying to develop your business without proper marketing is like“Trying to climb a tree to catch a fish”. Mobile app marketing is no different in this regard. With so manymobile applications being developed day-after-day, the probability of showing off your newly-developed application becomes lesser and lesser unless it is marketed really well. Any marketing strategy