Today, mobile application development technology is evolving at a very shocking pace. However, in a market where quality and performance always come before brand loyalty, creating a fluid user experience (UX) is key to the success of any mobile app development project.

User experience is becoming an increasingly crucial feature when it comes to the digital landscape. It defines how the user feels and thinks about your product from his or her own perspective. It is about making something valuable, easy to use and effective for your target market.

Therefore, there is a need to adopt a user-centered approach to mobile application development that gives emphasis to the needs of target users. Improved UX translates into several key benefits for the companies that provide it, and here are some of them:

1. Loyal User Base :

Everyone has the experience of using an app with lots of bugs and errors, complexities, frustrating interactions and unexpected behaviors. The truth is that, a poorly designed application reduces customer loyalty. Users won’t have a high tolerance for unstable applications and nothing can turn them away faster than a bad first impression. You may not be able to foster a lasting relationship with users.

2. Reduce Support Costs :

A well-designed app can save you money and time. Consumers regularly struggle with simple issues that solutions can easily be found on a well-designed app. Mobile applications give customers a way to not only find solutions but to connect with your business 24/7, irrespective of where they are. They can offer direct personal calls with sales people, access to a help desk, live chat and even provide on-going support to customers.
3. Increased Customer Satisfaction :

Customer satisfaction is one of the keys to running a successful business. Success in any industry is often measured by the number of satisfied customers. The better experience you provide for your clients, the more satisfied they will be – and the opposite is true. The worse experience you create for your customers, the more frustrated they will become with your offering. They will rarely recommend your product to their friends and relatives. The same applies to mobile applications.

The most common reason why users might abandon or delete an app is poor user experience. If an app can’t provide a positive first impression, it is probably going to frustrate users and it is likely going to be deleted.

4. Increased Sales :

A well-designed app will have increased traffic, transactions, and conversations. These apps will attract and keep more clients who will buy more products and leave positive feedback. Happy customers often spread the word to their friends and families. Users won’t share your app if it fails to meet their expectations. They also review your application online, which plays an important role in convincing other potential users to download the application. Also, the reviews reflect the current user satisfaction with the application. Remember online reviews is a trusted sources of information, and building trust with users is a key component in ensuring that more people download and use the app.

5. It Gives You an Edge Over the Competition:

It is nearly impossible to stand out in a crowd of well over a million. It is important that your app stands out from the rest. However, making your product stand out in a saturated market is not as easy as you think.While there are a lot of tricky gimmicks that you can try to make your app noticeable, you need to involve the user from the beginning in order to succeed. You have to make sure your item is user-friendly – before anything else. Users are attracted to apps that can provide them with what they really want.

 

http://www.business2community.com/mobile-apps/importance-user-experience-mobile-apps-01321326