In brief
A successful app can be simple: Yo’s single messaging function attracted 20,000 users in one month and US$1.2 million in investment, according to this June 2014 article. Built in just eight hours, it illustrates the value of convenience and meeting users’ needs.
Could a “simple—and silly” mobile app called “YO” really become a hit so quickly?! In just one month, Yo attracted 20,000 users.
Yo is an app that could hardly be simpler. It has just one function: sending “Yo” to let someone know “I want to get in touch with you” or “I’m thinking of you.”
Yo may be silly, but it is still a successful app. It even attracted US$1.2 million in investment! And this million-dollar mobile app was created in just eight hours, showing that good apps can be built in a short time.
This app is a true oddity in the app market. Its success shows us that a successful mobile app can be extremely simple. It does not need complex features; simplicity, convenience and meeting users’ needs are enough.
Finally, if Yo let users send “Yo” in their own voices, surely they would go wild for it!
More about how Yo was created: http://www.hksilicon.com/kb/articles/511467/Yo