In brief
The article describes four ways an app can support an NGO: communicate with the public, manage volunteers and donations, promote activities and values, and make fundraising more accessible.
First, mobile apps can help NGOs communicate more effectively with the public. An app can present an NGO’s mission and values and share the latest information about activities and donations. Users can also interact with the NGO through online events, donations and sharing information about its work. In this way, an NGO can attract and retain supporters more effectively and increase its social impact.
Second, mobile apps can help NGOs manage and operate more effectively. An app can make it easier to manage volunteer and donor records and update people on the progress of activities and fundraising. It can also provide data analytics to help an NGO understand its audience and donors and develop more effective strategies. This can improve the NGO’s operations and ability to create value.
Third, mobile apps can help NGOs promote their activities and ideas. An app can offer users more opportunities to interact and participate, such as joining online events, sharing social issues and responding to calls to take part in charitable activities. This can help an NGO communicate its ideas and values more effectively and increase its social impact.
Finally, mobile apps can help NGOs raise funds more effectively. An app can offer users several ways to donate, such as by credit card, Alipay or WeChat Pay. It can also provide donation records and thank-you messages so donors can see more clearly how their contributions are being used. This can help an NGO raise funds more effectively and strengthen its ability to create value.
Overall, the article says mobile apps can help NGOs communicate with the public, manage operations, promote activities and raise funds more effectively, thereby increasing social impact and value creation. It encourages NGOs to make active use of mobile apps to bring more positive influence to society.