In brief
Evaluate an app against its investment objectives and continued user engagement. Downloads alone are insufficient; success depends on users opening the app after downloading it and continuing to use it.
Today, mobile apps have a wide range of uses, and even different types of events and companies develop their own dedicated apps。
to attract potential customers and raise awareness, among other purposes. Recently, however, a magazine published an article about how app development prices are no longer what they once were.
「App Development Contracts Face Drastic Price Cuts: From One Million Down to Fifty Thousand”
http://realblog.zkiz.com/greatsoup38/43624
In Hong Kong, app development costs are no longer as astronomically high as they once were. The article points out that, apart from competition within the industry, the main reason is “poor marketing results.” This has prompted businesses to take a more measured look at the importance of apps.
But how exactly should we assess the quality of an app?
Many people believe that “download numbers” clearly reflect the quality of an app, but download numbers do not tell the whole story. Some apps are used only a few times after being downloaded and then never opened again. Even for paid apps, 1 month after download, the proportion of users still using them falls below 5%.
Assessing the quality of an app therefore depends on how its developers or the business intend to recoup their investment in the app. The focus should go beyond download numbers and usage rates.
Simply put, the main factors to consider when assessing an app are as follows:
The factors mentioned above may not apply to every app. The key point, however, is that these factors assess an app from the perspective of a long-term initiative.
The key to a successful app is not how many people download it, but how many users open it after downloading and are willing to keep using it and browsing the information in the app.