In brief
Beauty businesses can use dedicated apps to share information, offer personalised skincare assistance and build awareness. The article highlights two Hong Kong examples and stresses preliminary research and long-term planning to sustain users' interest.
As the saying goes, “A woman adorns herself for those who appreciate her.” Women of all ages enjoy learning more about skincare, slimming and makeup. They want access to the latest information anytime, wherever they are. Browsing on a smartphone is the most convenient way to do this, which has led to the development of various apps offering beauty information in the Hong Kong market. For businesses, developing a dedicated app can also raise brand awareness and attract a following. An appealing, content-rich app offers businesses every benefit and no downside.
In Hong Kong, some apps have already succeeded in attracting users and bringing their developers numerous opportunities for free publicity, advertising revenue and other benefits.
People in Hong Kong often stay up late, which can affect their skin. For women, their skin matters more than anything else. “CB美利天下” is associated with a medical beauty centre. Its app presents a series of questions that users can answer honestly to understand their skin condition and the skincare methods best suited to them. It also offers a “photo analysis” feature: users can take a selfie and send it to the medical beauty centre to receive personalised assistance from a specialist. The app also recommends daily skincare tips based on the day's temperature and related conditions.
Alongside their skin, women pay equal attention to other parts of their bodies. “美女速成班” divides beauty information into 18 categories covering the issues women care about most, including haircare, weight loss, skincare and whitening. It also provides advice on choosing and caring for personal items, helping women enhance themselves inside and out, from their skin to the things they wear and carry.
Hong Kong's app market offers a wide variety of apps, each with distinctive features, different target audiences and different areas of focus. However, very few succeed in sustaining users' attention over the long term. Before developing apps, businesses should therefore carry out preliminary research and plan their future direction over the long term.
Our blog has also discussed points to consider when preparing for app development. If you are interested, you can read the relevant articles published previously.