In brief
Google Play’s new subscription center lets Android users view, cancel, renew, and restore subscriptions in one place. Easier access to cancellation options can encourage consumers to try subscriptions, benefiting users and developers.
Mobile app subscriptions are an important business, but consumers are sometimes reluctant to sign up because pausing and cancelling existing subscriptions is not as straightforward as subscribing. Google is now addressing these issues with the official launch of its subscription center for Android users. This new feature brings all your Google Play subscriptions together in one place. In the Google Play subscription center, you can view all your existing subscriptions, cancel subscriptions, renew subscriptions, and even restore subscriptions you previously cancelled. This new feature is useful for both users and developers. When consumers no longer worry that they might forget or be unable to find the cancellation option later, they are more willing to try subscriptions, helping increase overall subscription sign-ups.
Original article URL: https://techcrunch.com/2018/06/20/google-play-now-makes-it-easier-to-manage-your-subscriptions/