In brief
A restaurant mobile app can attract diners by offering restaurant information and menus, online ordering, diner reviews and points-based discounts. Online ordering can also reduce waiting times and help restaurants organise food preparation more efficiently.
The number of smartphone users is growing, and people are becoming increasingly reliant on their phones. Have you considered using this opportunity to increase your profits? The mobile app for Singapore’s PastaMania restaurant accounted for 50% of its total sales! This demonstrates the power of mobile apps.
What consumers often want is simply convenience and time savings—and ideally, no queues. A single mobile app can provide convenient services that encourage people to dine at your restaurant.
So how exactly can a mobile app attract diners to your restaurant? The answer is simple:
1. Restaurant information and menus: Help potential customers learn about your restaurant, its branches and the food you serve. This can increase their interest and turn them into actual customers. You can even offer “daily recommendations” to encourage users to open your restaurant’s app every day.
2. Online ordering: Offering online ordering through an app can save customers much of the time spent waiting for their food, and even allow them to collect their orders as soon as they arrive. There are also several benefits for the restaurant: it can reduce staffing needs, organise food preparation more efficiently and reduce customer dissatisfaction caused by waiting. Without the wait, customers are naturally happier. Restaurants can go a step further by combining the app with a delivery service, allowing customers to order food for delivery on their phones.
3. Diner reviews: A review feature makes the app more engaging and useful, while also helping people who are unsure what to eat decide on their lunch.
4. Earn points for offers: Everyone likes a special offer. Earning enough points to receive a discount is another appealing reason to visit!
What are you waiting for? Get started and create a mobile app for your restaurant today!