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F&B takes bite at mobile apps market

Food and beverage chains PastaMania and Pizza Hut tap growing mobile-savvy consumer base, launching apps that allow customers to make home delivery orders via their smartphones. Efforts will stretch customer reach and generate new revenue, say company execs. To better leverage and engage with the growing community of mobile-savvy consumers, food and beverage (F&B) companies

Published Updated AccordHK Editorial

Historical article. Product claims, platform details, and timing advice in this article have not been verified for today.

Category: App DevelopmentCategory: App PromotionCategory: Brand BuildingCategory: Online Marketing
Tag: app developer hkTag: app development hong kongTag: app marketingTag: hk apps developmentTag: hong kong app developerTag: hong kong app development
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In brief

PastaMania and Pizza Hut are launching apps for smartphone-based home delivery orders to engage mobile-savvy consumers, expand customer reach and generate new revenue.

Food and beverage chains PastaMania and Pizza Hut tap growing mobile-savvy consumer base, launching apps that allow customers to make home delivery orders via their smartphones. Efforts will stretch customer reach and generate new revenue, say company execs.

To better leverage and engage with the growing community of mobile-savvy consumers, food and beverage (F&B) companies are pumping efforts to develop their own mobile commerce apps, allowing customers to order food directly via their smartphones.

Read more: http://www.zdnet.com/f-and-b-takes-bite-at-mobile-apps-market-2062204357/

Markdown

Frequently asked questions

Which restaurant chains are launching mobile ordering apps?

The article names PastaMania and Pizza Hut as chains launching apps for smartphone-based home delivery orders.

What can customers do with these apps?

Customers can order food for home delivery directly through their smartphones.

Why are food and beverage companies developing their own apps?

They want to tap into and engage with the growing community of mobile-savvy consumers. Company executives say these efforts will expand customer reach and generate new revenue.

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