In brief
Keep your app practical and simple, test demand, encourage free downloads, make advertising transparent, explain its benefits clearly, enable social sharing, and avoid frequent updates.
Every day, new applications (apps)） are released, but attracting attention successfully takes skill. According to research by US firm Quantcast, of every 1,000,000 apps on iOS or Google Play, the number of apps with more than 50,000 users is just 1,000, each exceeding 50,000 users.
Recently, someone shared online these tips for app success: 7 key points。
1. Prioritize practicality and simplicity
Developers should ensure that an app's functions are practical and simple, that its interface is clean and clear, and that it specifically addresses problems users care about.
2. Use “fake doors” to uncover demand
To reach actual users, consider the “fake doors” approach (Fake Doors) or promotions such as “early access at a low price.” Analyze page views and their proportions to understand market trends and direction.
3. Attract downloads by offering the app for free
Charging for an app can be enough to discourage downloads. A free app is more appealing, encouraging users to download it and explore what it offers.
4. Keep advertising transparent
Too many advertisements and features that force users to take actions can easily reduce their interest. Make advertising as transparent as possible, for example by using space beneath the interface without disrupting the user experience.
5. Make descriptions concise and compelling
To get users to notice your application among so many apps, its description and screenshots must explain its advantages concisely and persuasively. The description should explain how it meets users' needs, while screenshots should use concrete examples to demonstrate the app's uses.
6. Encourage sharing to attract users
If an app lets friends participate, each user can expand their own social network, and the app can reach a larger market. In addition, an app's functions can connect to social networking sites to increase its reach.
7. Overly frequent updates drive users away
Data shows that every time users are asked to update, user numbers inevitably fall. If you want to improve features after launching an app, keep the frequency of updates under control and avoid releasing them in quick succession.