Investing in bespoke mobile apps for your business can be a valuable asset. They can help to increase customer engagement, drive revenue, and improve customer service. With the right app, you can create a unique and personalized experience for your customers, allowing them to access your services and products quickly and easily.
Can’t wait to get your new idea to the market? Honestly, the market is already littered with apps that went all-in and failed to meet customer needs. In order to minimize the aforementioned risk and to show a successful “Proof Of Concept” (POC) to your investors. You need to launch the MVP (Minimum Viable Product)
In a mobile-first environment, marketers need to ensure they are providing highly-customised mobile-friendly experiences both in-browser and in-app. Google recently announced that this is the case in 10 major countries, including Japan and the US. According to research from the IMRG, mobile devices now account for 45% of all visits to ecommerce sites, and with
Marketing begins the day you put your mobile app idea into production. But not everyone has a budget for marketing. Contrary to popular belief, most effective marketing strategies don't require any spending at all. How to put that strategy in place? From the period before you launch your app to after it goes on the
Mobile. The very word makes some of us cringe these days. Everywhere you look in the marketing world, you see signs of it – mobile this, mobile that… Is it just me, or is it a bit overkill? Sometimes, I feel like we're pushing the idea of mobile to the limit. But then I look
Today, trying to develop your business without proper marketing is like“Trying to climb a tree to catch a fish”. Mobile app marketing is no different in this regard. With so manymobile applications being developed day-after-day, the probability of showing off your newly-developed application becomes lesser and lesser unless it is marketed really well. Any marketing strategy
When it comes to ASO, there are two types of people: one will admit to not having a clue what that is, and the other will tell you that it’s basically like SEO, only for Appstores. While the latter is partially true, the real story behind ASO is far more complex, deep and interesting. Our
Did you know that 20 percent of all mobile apps downloaded are opened only once? Marketers face three key challenges in promoting an app: Getting new users it’s not enough to add users. You also need to know where those users are coming from. What channels are more effective? When you know that, you know