--- title: "Why Your Company Should Create a Business App" locale: "en" language: "en-HK" published: "2013-06-21T06:49:20.000Z" updated: "2026-03-18T07:50:06.677Z" canonical: "https://accordhk.com/blog/why-your-company-should-create-a-business-app" --- # Why Your Company Should Create a Business App A 2013 overview of six ways a business app can support customers and staff. ## In brief A business app can support sales, engagement, registration, branding, customer service and everyday work; the original statistics are historical. [Watch video]() **– IT drives Sales** \* 55% consumers’ time spent with online retail happened on a mobile device Vs 45% on computers **– Increase Customer Engagement** \* Keeping your audience engaged has never been easier by the Push notification message **– Instant Enrollment** \* Enrollment is simple and fast. Users can enroll to the app by scanning a barcode/QR code. **– Custom Branding** \* Can be a huge differentiator, especially if you’re in a non-digital field. **– Quicker Customer Support** \* Real time communication and data availability can assist experts in providing quick support **– Work the way you live** \* People are increasingly using smartphones in their private lives and expect to have the same capabilities at work. ## Frequently asked questions ### How can a business app encourage customer engagement? The article gives push notifications as a way to keep customers engaged. ### How can users register for a business app? The article describes registration by scanning a barcode or QR code as a simple and fast enrolment method. ### Does the article’s 55% mobile retail figure describe today’s market? No. The body explicitly identifies it as a historical statistic from the 2013 article, alongside the 45% computer figure. ### How can an app support customer service? Real-time communication and available data can help specialists provide faster support.