---
title: "US Market Research: iOS Users Download an Average of 30 Apps a Year"
locale: "en"
language: "en-HK"
published: "2017-02-28T11:47:43+08:00"
updated: "2026-03-17T23:04:45.884Z"
canonical: "https://accordhk.com/blog/us-market-research-ios-users-download-an-average-of-30-apps-a-year-193"
---

# US Market Research: iOS Users Download an Average of 30 Apps a Year

US iOS users download an average of 30 apps a year and spend around US$40 on paid downloads. Gaming accounts for US$27 of that spending, while Netflix's subscription revenue through iOS devices rose from US$7.9 million in Q4 2015 to over US$58 million in Q4 2016.

## In brief

US iOS users download an average of 30 apps annually and spend around US$40 on paid downloads. The figures reported in February 2017 highlight the growing importance of software ecosystem revenue to Apple, with gaming leading spending and Netflix recording strong growth through iOS subscriptions.

[Smartphones](<http://mobile-application-development-company.com>) make up a market in which, although [Apple](<http://webmobileapplicationdevelopment.com>) [iOS](<http://mobiledeveloperhk.com>) has a market share of only around 20%, App Store revenue is nevertheless 75% higher than that of [Google Play](<http://hongkongandroidapps.com>). According to the latest figures released, approximately 130 million iOS devices are still in use across the United States. Users download an average of 30 [apps](<http://app-developer-hk.com>) each year and spend an average of around US$40 on paid downloads.

The most profitable category is, of course, gaming [apps](<http://hkmobileapps.com>), which account for as much as US$27 of that spending, followed by entertainment content. Netflix began expanding onto [mobile platforms](<http://hongkongmobileapps.com>) in 2015. Revenue from subscriptions to its service through iOS devices reached US$7.9 million in the fourth quarter of 2015. By the fourth quarter of 2016, that revenue had exceeded US$58 million.

The US data shows that revenue from the [software ecosystem](<http://hong-kong-app-developer.com>) has become an increasingly important part of Apple's business. This revenue is also very stable. iOS apps have played a major role in the iPhone's success, with the two reinforcing each other to build Apple's smartphone empire.

 

https://goo.gl/iEZhPZ

https://goo.gl/HmDjG9

## Frequently asked questions

### How many apps do US iOS users download each year?

According to the figures cited in the February 2017 article, US iOS users download an average of 30 apps a year. Their average spending on paid downloads is around US$40.

### How does App Store revenue compare with Google Play revenue?

The article reports that App Store revenue is 75% higher than Google Play revenue, despite Apple iOS having only around 20% of the smartphone market.

### Which app category accounts for the most spending?

Gaming is the most profitable category, accounting for US$27 of the average US$40 spent on paid downloads. Entertainment content comes next.

### How much did Netflix's revenue through iOS subscriptions grow?

Netflix's revenue from subscriptions through iOS devices rose from US$7.9 million in the fourth quarter of 2015 to over US$58 million in the fourth quarter of 2016.