---
title: "Morgan Stanley Expects Strong App Store Revenue Growth This Quarter"
locale: "en"
language: "en-HK"
published: "2019-09-08T17:04:23+08:00"
updated: "2026-03-17T23:03:00.214Z"
canonical: "https://accordhk.com/blog/morgan-stanley-expects-strong-app-store-revenue-growth-this-quarter-125"
---

# Morgan Stanley Expects Strong App Store Revenue Growth This Quarter

Morgan Stanley expected App Store quarterly revenue growth to exceed Apple’s 18% year-on-year forecast. August net revenue rose 25.8%, while the firm also anticipated three new iPhones and possible launches of other Apple devices.

## In brief

Morgan Stanley expected App Store quarterly revenue growth to surpass Apple’s 18% forecast after August net revenue grew 25.8% year on year. Ahead of the September 2019 launch event, it also anticipated three iPhones and possible new iPad Pro, 16-inch MacBook Pro and Series 5 Apple Watch models.

Morgan Stanley said it expects Apple’s revenue this quarter from its [app marketplace](<http://app-developer-hongkong.com>), the App Store, to grow substantially. It also predicted that, alongside new iPhones, Apple would unveil a 16-inch MacBook Pro and a new iPad Pro at its launch event next Tuesday (10 September).

Morgan Stanley analysts said [Apple’s App Store](<http://app-development-hongkong.com>) is expected to record its largest monthly revenue growth since early 2015. Revenue for the quarter is also expected to exceed Apple’s forecast of 18% year-on-year growth.

In August this year, [App Store](<http://hongkongappdeveloper.com>) net revenue grew by 25.8% year on year, up from 18.9% in July. This was the highest growth rate since February 2018 and the third-highest monthly year-on-year growth rate since early 2015.

Morgan Stanley also expected Apple to introduce three iPhone models at the following week’s launch event, with features including a new design with three rear cameras, an A13 processor, facial recognition from multiple angles and improved water resistance. Apple might also introduce a new iPad Pro, a 16-inch MacBook Pro and a new [Series 5 Apple Watch](<http://hongkongappdeveloper.com>)。

 

Original article URL:[ https://bit.ly/2lIzMXc](<https://bit.ly/2lIzMXc>)

## Frequently asked questions

### What did Morgan Stanley forecast for App Store revenue this quarter?

Morgan Stanley expected substantial growth, with quarterly revenue growth exceeding Apple’s forecast of 18% year on year. Its analysts also expected the largest monthly revenue growth since early 2015.

### How fast did App Store net revenue grow in August 2019?

Net revenue grew 25.8% year on year, compared with 18.9% in July. This was the highest rate since February 2018 and the third-highest monthly year-on-year growth rate since early 2015.

### What iPhone launches did Morgan Stanley expect at the September 2019 event?

The firm expected three iPhone models. Anticipated features included a new three-camera rear design, an A13 processor, facial recognition from multiple angles and improved water resistance.

### What other devices did the article suggest Apple might unveil?

The article mentioned a new iPad Pro, a 16-inch MacBook Pro and a new Series 5 Apple Watch. These were forecasts ahead of the launch event.