---
title: "Catching Up with iOS: Android Apps Now Have Promotional Codes!"
locale: "en"
language: "en-HK"
published: "2016-01-18T22:00:01+08:00"
updated: "2026-03-17T23:07:36.477Z"
canonical: "https://accordhk.com/blog/catching-up-with-ios-android-apps-now-have-promotional-codes-293"
---

# Catching Up with iOS: Android Apps Now Have Promotional Codes!

Android app developers can now distribute promotional codes for paid services or virtual currency. Users can redeem them during in-game payments or in the Google Play Store app, subject to subscription restrictions and a limit of 500 codes per app per quarter.

## In brief

Android developers can now issue promotional codes for in-app purchases through the Developer Console. As reported in January 2016, codes can be redeemed during in-game payments or in the Google Play Store app, but not on the web or for in-app subscriptions. Each app is limited to 500 codes per quarter, with no carryover of unused quota.

Starting now, [Android app developers](<http://mobile-application-development-company.com>) can provide promotional codes to selected users. Users who receive a code can enter it during the usual in-game payment process instead of paying to obtain [paid app services](<http://mobileapplicationdevelopmentcompanyhk.com>) or virtual currency, or enter the code directly [in the Google Play Store app](<http://androidappdevelopmenthk.com>). However, entering promotional codes in the web version of the Google Play Store is not currently supported.

Promotional codes, which can help [developers](<http://android-app-development-hk.com>) promote their apps more quickly, have long been available in Apple's App Store on iOS. They had been absent from the Google Play Store in the [Android ecosystem](<http://%20hongkongmobiledeveloper.com>), but that has finally changed. Android [developers](<http://%20hkmobiledeveloper.com>) can now use Google's newly added promotional code management feature.

Google announced this new feature on its [developer website](<http://mobiledeveloperhk.com>), enabling [in-app promotions](<http://appscompanyhongkong.com>). [Android app developers](<http://appcompanyhongkong.com>) can generate new promotional codes in the Developer Console and distribute them to selected users through other channels, such as printed cards or email.

Making promotional codes available means Google's [app developers](<http://appcompanyhk.com>) can more easily use these codes to market and promote their [apps](<http://appdeveloperhk.com>)。

However, according to 9to5Google, a website that tracks Google developments, Google's promotional code management feature still has several limitations. For example, promotional codes can only be used for in-app purchases; apps that use [in-app subscriptions](<http://appdevelopmenthk.com>) are not yet supported. In addition, each app can issue only 500 promotional codes per quarter, and any unused quota cannot be carried over to the next quarter.

http://www.ithome.com.tw/news/103289

## Frequently asked questions

### How can Android app developers create and distribute promotional codes?

Developers can generate codes in the Developer Console and distribute them to selected users through channels such as printed cards or email.

### Where can users redeem promotional codes?

Users can enter a code during the usual in-game payment process to obtain paid services or virtual currency, or enter it directly in the Google Play Store app. At the time of the article, redemption through the web version was not supported.

### Can promotional codes be used for in-app subscriptions?

No. The article states that promotional codes support in-app purchases but do not yet support in-app subscriptions.

### How many promotional codes can each app issue?

Each app can issue up to 500 promotional codes per quarter. Unused quota cannot be carried over to the next quarter.