---
title: "App Store Spending Exceeds US$322 Million on New Year’s Day, Setting a Record"
locale: "en"
language: "en-HK"
published: "2019-01-08T16:45:57+08:00"
updated: "2026-03-17T23:03:19.587Z"
canonical: "https://accordhk.com/blog/app-store-spending-exceeds-us-322-million-on-new-years-day-setting-a-record-139"
---

# App Store Spending Exceeds US$322 Million on New Year’s Day, Setting a Record

Despite investor concern over Apple’s lowered financial forecast, App Store spending reached record highs during the 2018 year-end holidays and on New Year’s Day 2019. Games and self-care apps led downloads and subscriptions over the holiday period.

## In brief

App Store spending set records, exceeding US$1.22 billion between Christmas Eve and New Year’s Eve 2018 and US$322 million on January 1, 2019. The App Store also helped drive Apple’s services revenue to an all-time high during the year-end sales season.

Apple’s lowered financial forecast sparked concern among investors, but the company still had good news to announce today: App Store spending exceeded US$1.22 billion during the 2018 year-end holidays and US$322 million on New Year’s Day 2019, both record highs.

According to Apple’s figures, between Christmas Eve and New Year’s Eve 2018, users worldwide spent on the [App Store](<http://app-development-hongkong.com>) more than US$1.22 billion (approximately NT$37.7 billion), while spending on January 1, 2019 alone exceeded US$322 million (approximately NT$9.9 billion). Both figures set all-time records, bringing the App Store to a strong close in 2018 and a promising start to 2019.

Apple recently announced that the App Store helped drive its services revenue to an all-time high during the year-end peak sales season. Several categories within Apple’s services business also set new records, including the App Store, Apple Music, cloud services and Apple Pay.

Apple noted that games and self-care software were the most downloaded and subscribed-to [apps](<http://hongkongappsdeveloper.com>) during the year-end holidays. Globally, multiplayer games such as Fortnite and PUBG ranked among the leading game downloads over the holiday period. Productivity, health and fitness, and education apps also attracted consumer attention in early January 2019.

Original article URL: https://goo.gl/VVCSjh

## Frequently asked questions

### How much did users spend on the App Store on New Year’s Day 2019?

Spending on January 1, 2019 exceeded US$322 million, approximately NT$9.9 billion. This set an all-time single-day record.

### How much was spent on the App Store during the 2018 year-end holidays?

Users worldwide spent more than US$1.22 billion, approximately NT$37.7 billion, between Christmas Eve and New Year’s Eve 2018. This also set an all-time record.

### Which Apple services categories set new revenue records?

The article identifies the App Store, Apple Music, cloud services and Apple Pay among the categories that set new records. The App Store helped drive Apple’s services revenue to an all-time high during the year-end peak sales season.

### Which types of apps were popular during the holiday period?

Games and self-care apps had the most downloads and subscriptions during the year-end holidays, while Fortnite and PUBG ranked among the leading game downloads worldwide. Productivity, health and fitness, and education apps also attracted consumer attention in early January 2019.