Tech giants Apple and Google are the most valuable brands in the world. Apple’s iPhones and other gadgets are gaining attention of smartphone lovers, while Google’s mobile web is making several things easy for users. Today, the main objective of tech giants should be to offer simple and inexpensive Internet to users, but Apple’s focus on apps and Google’s focus on mobile web are making businesses grappling with online world.

Evan Ratliff, who runs an online publication The Atavist Magazine, said it becomes very difficult for him to make a balance between app and web. According to Ratliff, he had to continuously work on web and magazine’s app, which means double pressure. Ratliff, co-founder of the magazine, said it takes too much time to maintain the magazine’s website and update users via app. The pressure to do everything was the reason why The Atavist Magazine decided to shut its app and focus only on the web, Ratliff added.

“The decision was difficult because The Atavist’s app had a following, and it is hard to give up any audience once you have it. But in the end, the app’s limitations were too great”, according to Ratliff.

The tech giants are not only strengthening their business, but also considering overlap. Mountain View, California, headquartered Google is also selling apps, while Apple is also making money by advertising. Both the companies know that there is an overlap, but they are tied to the vision of their core products.

http://nycity.today/content/286397-businesses-squeezed-between-apps-and-mobile-web