--- title: "6 To-Dos before marketing your new mobile apps" locale: "en" language: "en-HK" published: "2015-03-31T07:12:16.000Z" updated: "2026-03-18T07:52:17.852Z" canonical: "https://accordhk.com/blog/6-to-dos-before-marketing-your-new-mobile-apps" --- # 6 To-Dos before marketing your new mobile apps Today, trying to develop your business without proper marketing is like“Trying to climb a tree to catch a fish”. Mobile app marketing is no different in this regard. With so manymobile applications being developed day-after-day, the probability of showing off your newly-developed application becomes lesser and lesser unless it is marketed really well. Any marketing strategy ## In brief Before marketing your app, identify its target audience, communicate its value, set a competitive price, study competitors, plan post-launch follow-up, and use social media. Satisfied users and positive feedback can also support your next app. ![]() Today, trying to develop your business without proper marketing is like***“****Trying to climb a tree to catch a fish****”***. [Mobile app]() marketing is no different in this regard. With so many[mobile applications ]() being developed day-after-day, the probability of showing off your newly-developed application becomes lesser and lesser unless it is marketed really well. Any marketing strategy requires proper planning and execution. Any individual, who really wants to make it big, has to develop a market plan that is tried and tested in other operations. In this case when marketing your apps, there are several questions you need to be asking yourself. **1.Know your Target Audience** As you know, mobile [applications ]()are available in a variety of categories like [applications]() for students, mathematicians, astrologers, bedtime applications, kid’s education, cooking, multimedia, games and many more. So whom are you going to target? Who are the ones that might best utilize your app? So targeting your audienceis the most important factor that might make or break your business. More often than not, your apps are more likely to succeed if they are a potential solution to people’s problems. For example, if you have an [app]() that can solve any of the modern teenage problems (say you have an app that can find solutions on the web for all teenage problems like smoking, drinking, and many more) then your target audience is the teenagers. **2.Let your Message be more appealing** The next big thing is how you get these products marketed or how you make them appealing to your targeted people. This is very important. Every piece of message you pass on has to be conveying and convincing. The value of your [app]() has to be understood simply by the look of your presentation or writing. Anything that is unique about your application has to be pointed out. This can be anything including features, sounds, animations and other functions. A lot of your success depends upon how well you explain your app. You may even popularize the smallest of advantages you see in your product. **3.The Pricing Factor** Another important factor that will determine your success is the pricing of your [app](). It is very easy to be carried away here. You should be careful not to over-price your app. Some people tend to do this hoping to prosper faster. On the contrary, this could backfire. You might end up gaining very little as there are few people willing to try out new apps digging deep into their pockets. On the other hand if your product is competitively priced, you will have more people paying greater attention to your new invention. This will result in much more and longer benefits. You will have more people peeping into your product through referrals and other means and so that would mean long time prosperity. **4.Study your competitors** In the modern arena, this strategy cannot be ignored. Make a detailed study of all the competitors around you. As a beginner it would not be smart to challenge an experienced game developer or a professional programmer. Here, being mild and keeping away from the big boys would be the right thing to do. And of course, if you are confident enough of your genius gems, you may go ahead and challenge them. But again, be careful as your skill might be challenged. **5.Making a Praise-worthy After-market Plan** Last but by no means the least, always make a praise-worthy plan that will yield the best after-market results. For example,think of the followers or the feedback obtained from individuals who have downloaded and used your app. These feedbacks are like gold. This will in turn attract or drive away users into your section. The more number of satisfied customers or the more positive feedbacks, the better are your chances of success. Again, people who are aware of your successful app will follow you to your next app development. There you have a readymade set of customers to test your new app yet again. Here you see how one brilliantly marketed app, can help you in your next venture. **6. Utilize of Social Media** Social Media is a blessed tool or a boon to people involved in marketing. They can be used efficiently to build on any kind of marketing. In recent times, the tools available for app marketing in social media have increased considerably. However, the above mentioned strategic ideas have to be followed in order to experience any kind of genuine success. ## Frequently asked questions ### How do I identify my app’s target audience? Consider who can make the best use of your app and whose problems it can help solve. For example, an app that helps address teenage problems would target teenagers. ### What should my app’s marketing message highlight? Make the app’s value easy to understand and highlight its distinctive features, sounds, animations, or other functions. Even small advantages can be worth promoting. ### Why does pricing matter when marketing a new app? A high price can discourage people from trying a new app. Competitive pricing can attract more attention and encourage people to discover the product through referrals and other channels. ### How can user feedback help my next app? Satisfied customers and positive feedback can improve your chances of success. People who know your successful app may follow your next development project, giving you an existing group of customers to try the new app. ### What role does social media play in app marketing? Social media can help strengthen marketing efforts, and the article notes that available app marketing tools had increased considerably. It also stresses that the other strategies remain necessary for genuine success.