---
title: "13 steps to perfecting your app optimization"
locale: "en"
language: "en-HK"
published: "2015-03-18T04:40:36.000Z"
updated: "2026-03-18T07:52:08.206Z"
canonical: "https://accordhk.com/blog/13-steps-to-perfecting-your-app-optimization"
---

# 13 steps to perfecting your app optimization

When it comes to ASO, there are two types of people: one will admit to not having a clue what that is, and the other will tell you that it’s basically like SEO, only for Appstores. While the latter is partially true, the real story behind ASO is far more complex, deep and interesting. Our

## In brief

Focus app store optimization on conversion: use compelling copy and visuals, relevant keywords and categories, responsive review management, localization, and ongoing experimentation to encourage installation and regular use.

When it comes to ASO, there are two types of people: one will admit to not having a clue what that is, and the other will tell you that it’s basically like SEO, only for Appstores. While the latter is partially true, the real story behind ASO is far more complex, deep and interesting.

Our purpose isn’t generating [app-page traffic](<https://www.accordhk.com/development-company/>), but instead making sure your app is discovered by relevant, loyal users who will not only visit the app page but continue to install your app and use it on a regular basis. It’s not about traffic, it’s about conversion.

In other words: to truly optimize your [app store page](<https://www.accordhk.com/>), you need to pay close attention to various aspects that will come into play during a potential user’s visit. The following list details the key steps in creating a creative, compelling and informative experience that will do just that:

**Keyword research**

Most organic traffic to your page will be the result of a simple [App search](</services/#apps>), so give it all you’ve got.

**App description**

Potential users don’t know or care about keywords. They want the app asking permission to access their most sensitive information to be serious and smart. Don’t write text that might suggest otherwise.

**App logo**

When potential users scroll and examine different options, your icon is the first thing they notice. You have to stand out.

**Screenshots**

just like you would never use a bland, simple banner, don’t let such a crucial part of your [app page ](<https://www.accordhk.com/app-developers/>)become boring and predictable. Use screenshots to tell a story.

**Video trailer**

Your trailer allows users to see not only what your product does, but also how creative the people behind it are. Keep potential users both informed and entertained.

**Competitive research**

It’s always good see what the current standard is, and then do something completely different to become an [Appstore superstar](<https://www.accordhk.com/mobile-app-development/>).

**Reviews and 5 starts rankings**

Users expect you to be ready with an answer in an hour, so if there are loads of reviews consider assigning a staff member to stay on top of it.

**App Name**

Only the first characters of your chosen title will be visible to users, so make it short and sweet.

**Category**

Your chosen category gives potential users a better sense of what your app does, and allows them to find you in a relevant search.

**Price**

If your app is on sale, make it part of your PR plan as well, and get featured on an “apps gone free” post.

**Localization**

There’s no “one size fits all” in ASO. Include local phrases, slang and cultural references to match each specific location.

**Analytics**

It’s a trial and error business. The saying “if you don’t try you will never succeed” was never more fitting.

For [app developers](<https://www.accordhk.com/mobile-application-developer/>) to fully understand what drives potential users to install an app, think of your app page as a storefront on the busiest boulevards in your area and apply each part of our guide as if were a way of attracting window-shoppers. Focus on creating an emotional shopping experience for users and you’re bound to see the results right away.

## Frequently asked questions

### What is the main goal of app store optimization?

The goal is to attract relevant, loyal users who install your app and use it regularly. The article emphasizes conversion rather than app-page traffic alone.

### How can screenshots and a trailer improve an app page?

Screenshots should tell a story rather than look bland or predictable. A trailer can demonstrate the product’s functions and the team’s creativity while informing and entertaining potential users.

### What should I consider when choosing an app name and category?

Keep the name short and concise because users will see only its first characters. Choose a category that helps users understand what the app does and find it through relevant searches.

### Why does app store optimization need localization?

The article says there is no single approach that fits every location. Local phrases, slang, and cultural references help tailor the page to each market.

### How should I manage app reviews?

The article says users expect a reply within an hour. If there are many reviews, consider assigning a staff member to keep up with them.